The Cash Doctor

About Us

Most small business owners know their revenue. Very few know if they're actually profitable — and even fewer understand why. The Cash Doctor exists to close that gap.
Founded by Guy Avidan (MBA · CPA · CFCC), The Cash Doctor is a financial coaching and advisory practice built for owner-operated businesses. With 25 years of entrepreneurial experience — including running Walker Heavy Duty, a Delta-based company serving the heavy transport industry — Guy brings a rare combination of hands-on business leadership and deep financial expertise to every client engagement.
The Cash Doctor offers three core services. Cashflow Canvas® Coaching (CCT) is a structured financial coaching program built around the internationally recognized Cashflow Canvas® framework. It goes far beyond budgeting — helping owners understand their market, identify true profit centres, recognize organic strengths and blind spots, and align the business with who they are as entrepreneurs. CFO as a Service provides part-time, fractional CFO support for businesses that need senior financial leadership without the full-time cost — covering forecasting, cash flow management, and strategic financial planning. Financial ER is rapid-response triage for businesses facing an immediate financial crisis, delivering fast diagnosis and a clear action plan.
What sets The Cash Doctor apart is the philosophy behind it: financial clarity is the result of strategic self-awareness, not just better spreadsheets. Every engagement is supported by AI-assisted tools that produce custom, professional-grade financial deliverables — bui