March 29, 2011 - Strategy of International Business Workshop
Facilitator:Doug Taylor. Doug Taylor is the Managing Director of Pacific Business Intelligence Ltd. (PBI). www.pacificintel.com. Established in 1983, PBI provides professional consulting services in the core areas of international business development, strategic market planning, market research, international marketing and corporate guidance. PBI has undertaken assignments in over twenty-five countries in Europe, Asia, North America, the Middle East and the Caribbean for private industry, governments and international organizations. He is a certified FITT Trainer (Forum for International Trade Training)
| Getting Prepared |
Understanding your market strategically:
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| Strategic Market Entry Choices |
Market Entry Choices:
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International Marketing and Competitive Intelligence |
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Getting Paid and Risk Management |
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| International Information and resources |
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KEY LESSONS LEARNED
1. Understanding international cultures and how their business works
2. The essentials of developing an international marketing plan
3. Resource requirements for going international
4. Sources of assistance-both private and public
5. How to undertake cost effective and relevant international market research
6. Understanding the 4 P’s of international marketing and how they are different than domestic marketing
Date and Time
Tuesday Mar 29, 2011
8:00 AM - 11:00 AM PDT
Registration: 7:30am
Program: 8am - 11am
Location
Sheraton Vancouver Guildford Hotel
15269 104 Avenue, Surrey
Fees/Admission
Free
Website
Contact Information
Heather Scragg
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