If you’re an entrepreneur, small business owner or marketing professional, chances are you are also a writer. As demands to create valuable marketing content increase -- emails, social media posts, online content -- many of us find ourselves writing every day.
In this hands-on workshop, facilitated by Kim Whidden, an accomplished copywriter and content marketing expert, you will gain practical approaches to writing persuasive, engaging marketing copy. Come away with a framework to create effective marketing content quickly and confidently. (Hint: it’s not all about the grammar.)
People are the centre of all that Kim writes. Drawing on a journalist-like curiosity and empathetic disposition, Kim is known for her clear, friendly and engaging writing that puts the reader first. She has written dozens of success stories and profiles studies for her clients, including the first commercial pilot with type 1 diabetes to fly for Air Canada, an octogenarian who has taken more than 70 continuing education courses, and an MBA graduate who landed a job interview at the top of a waterslide at the West Edmonton Mall.
Kim lives and works in Surrey, BC and the Okanagan, and is the mom to four teens. She was drawn to writing and marketing from a young age, often watching TV commercials only to leave the room when the show came on. She can still sing the Oscar Meyer bologna song.
Thursday Jan 31, 2019
7:45 AM - 8:00 AM PST
Thursday, January 31, 2019
Registration 7:45 a.m.; Program 8:00 - 10:00 a.m
Surrey Board of Trade Conference Room
(101-14439, 104th Ave, Surrey, V3R 1M1)
SBOT Member Admission: $25 + GST
General Admission: $35 + GST
Mirdula Babu
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Printed courtesy of businessinsurrey.com – Contact the Surrey Board of Trade for more information.
101 - 14439 104 Avenue, Surrey, B.C. V3R 1M1 – 604.581.7130 – info@businessinsurrey.com