How to tell the story behind your brand. | Think60

Your organization’s story – how it arrived at this point on its journey – reveals everything that makes you unique. It is your company’s fingerprint and can be used as a strategic tool – to help your team understand how their everyday role fits into the larger narrative...to tell customers who you are and why...and to provide your leaders with a road map of where you’ve come from and where your next destination might be, guiding the decisions that will determine how to get there.

ABOUT OUR GUEST SPEAKER, LISA GEDDES FROM LISA GEDDES MARKETING
When she was young, she was accused of asking 'why' too often - or so her grade three teacher wrote in my report card. It's no surprise, then, that she's always been curious about organizations and their products – their purpose, story and the truth behind the brand. Throughout her 20-plus years in marketing, she spent too many days struggling with overly complex or misaligned strategies and messages with inauthentic origins. It wasn't until she became the 'keeper of the story' at the Rick Hansen Foundation, that she learned the importance of honouring story – and using it as the foundation for your strategy, brand and communications.

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